Project Overview
I was commissioned to design a 28-page booklet for a wine tasting event featuring 119 wines.
The booklet needed to help guests explore the wines, understand pricing, and easily place orders during the event.
The booklet needed to help guests explore the wines, understand pricing, and easily place orders during the event.
It combined functional design (as an order form) with a premium visual identity that reflected the client’s brand and the experience of the tasting itself.
Cover design for the 28-page wine tasting booklet, created for an exclusive event.
Project Goals
- Present 119 wines in an organized, accessible layout.
- Display each wine’s region, RRP, and event discount (25% off) clearly.
- Enable guests to record their desired quantities directly in the booklet.
- Maintain a premium aesthetic aligned with the client’s brand and the event’s tone.
Design Approach
The challenge was presenting a large amount of information without overwhelming the reader. I focused on clarity, visual hierarchy, and usability, while keeping the design elegant and inviting.
Design highlights:
- Structured categorization: Wines grouped by region or style for easy navigation.
- Clear information hierarchy: Consistent typography emphasized wine names and prices.
- Interactive functionality: Each wine listing included a space for quantity entry.
- Order submission system: Guests could post their completed order sheets into a collection letterbox at the event.
- Refined aesthetics: A restrained color palette and typography created a cohesive, sophisticated look.
Clean, structured layouts showcasing each wine’s key details — region, RRP, and event price.
Guests could record their selections and submit them via the event’s letterbox system.
Outcome
The booklet was printed and distributed at the event, where it was highly praised for its usability and presentation.
Guests found it easy to navigate, and the client noted a noticeable boost in wine orders compared to previous events.
Guests found it easy to navigate, and the client noted a noticeable boost in wine orders compared to previous events.
This project showed how thoughtful print design can make a real impact — blending information design and aesthetic appeal to create a smooth guest experience.
Deliverables
- 28-page A5 printed booklet
- Editable print-ready PDF for re-use
- Update-ready template for future wine lists and pricing
Reflection
Designing this booklet was a rewarding challenge in combining clarity, functionality, and brand storytelling.
It reminded me that great print design doesn’t just inform — it enhances experiences and drives real results.
It reminded me that great print design doesn’t just inform — it enhances experiences and drives real results.
