Introduction
The Great Wine Company, a specialty wine retailer, hosts regular wine tasting events to engage customers and showcase a variety of wine producers. They needed visually appealing posters that could be updated weekly to feature different wine producers.
Objective
Goals:
- Clearly communicate wine tasting event details.
- Highlight each wine producer’s unique story.
- Provide a reusable, flexible template for weekly updates.
Challenge:
Balancing informative content with visual appeal while keeping the design clean, elegant, and adaptable.
Balancing informative content with visual appeal while keeping the design clean, elegant, and adaptable.
Approach
1. Research & Inspiration
Explored the brand’s visual identity and tone.
Collected references from vineyards, wine cellars, and wine event promotions.
2. Concept Development
Emphasized simplicity and clarity.
Used authentic photography: vineyards, barrels, wine bottles, and cellar shots.
3. Design Execution
Created a clean, structured layout highlighting event details and visuals.
Selected fonts and colors that matched the brand’s sophisticated yet approachable style.
Built a flexible template to easily swap in new wine producers each week.
4. Iteration & Feedback
Presented initial concepts to the client.
Refined layout and typography based on feedback to maximize readability and visual impact.
Final Design
The final posters:
Communicate event information clearly.
Celebrate each wine producer with engaging photography.
Provide a reusable template for weekly promotions.
Results
Positive client feedback on clarity, aesthetics, and usability.
Template adopted for weekly use, streamlining event promotion.
Reinforced The Great Wine Company’s brand as a knowledgeable, approachable destination for wine enthusiasts.
Reflection
Flexible templates save time while maintaining visual consistency.
Simplicity paired with authentic imagery engages audiences effectively.
Thoughtful design choices enhance both functionality and brand storytelling.